Peach & Lily’s Founder Alicia Yoon on Korean Magnificence Merchandise


For years within the US, Korean skin-care practices haven’t acquired correct credit score the place due, and Peach & Lily founder Alicia Yoon it out to vary that. Rising up in each Seoul and New York, Yoon’s bicultural upbringing influenced her views on skin care and the tradition that shapes it. She was all the time fascinated with magnificence and immersed herself in Korean tradition in an effort to determine her pores and skin. After fighting extreme eczema, Yoon stop her job as a banker and advisor and went to aesthetician college.

“After I found out the best way to remodel how my pores and skin appeared and felt, it was so empowering,” Yoon informed POPSUGAR. “It gave me this pleasure that got here with caring for my pores and skin — this constructive feeling that I might work out what’s working for me. I noticed that is my ardour, serving to others remodel their pores and skin.”

Peach & Lily launched as a Ok-beauty retailer 9 years in the past, again when Korean beauty wasn’t a mainstream class within the US simply but. Being within the US, Yoon acknowledged {that a} overwhelming majority of Korean skin-care merchandise weren’t accessible, so she got down to introduce the holistic philosophy she grew up with to a brand new set of shoppers.

“My Korean magnificence heritage has affected me lots as a result of I’ve the view that skincare is about well being,” Yoon mentioned, including that, extra importantly, skincare and self-care should not about vainness.

“The Korean magnificence heritage has affected me lots as a result of I’ve the view that skincare is about well being.”

Whereas working in magnificence, Yoon mentioned she observed two issues — each of which she is on the trail to altering. First, the truth that Asian and Korean magnificence has been known as a “development.” Contemplating these rituals, substances, and practices have been round for hundreds of years, it isn’t only a fad, even when some American skin-care corporations are labeling it as one. Second, rebranding instruments such because the gua sha or incorrectly figuring out the place substances got here from is just not solely unethical but in addition unwise from a enterprise perspective as shoppers worth authenticity. “In terms of sure issues that come out of Asia, it’s important for manufacturers and content material creators to provide credit score the place it is due,” Yoon mentioned.

For Yoon, it was necessary to carry what she knew from Korea to America in an genuine method and make sure the class of Asian magnificence was correctly launched. And that is precisely what she did: Yoon was the primary to carry Korean magnificence to QVC on air, introduce Ok-beauty to CVS, do a collaboration with Target, and launch the Ok-beauty program at Sephora.

“If you’re benefiting from a folks group who’re in disaster, I do imagine it’s your duty to talk up and shield them.”

Now that Peach & Lily is a worldwide magnificence model with its personal merchandise (if you have not tried the Glass Skin Refining Serum, that is your signal), Yoon is utilizing her voice to talk up in opposition to Asian hate. “As a Korean American, it has been empowering to know that I can converse up, I can condemn what’s taking place, and I can encourage others to do the identical,” Yoon mentioned.

Her model’s platform has made her notice the significance of claiming one thing in times of distress, in addition to how not saying something is a press release in itself. “I wish to request and encourage different magnificence manufacturers to ponder this,” Yoon mentioned. “There is a enterprise and ethical crucial to take action. If you’re benefiting from a folks group who’re in disaster, I do imagine it’s your duty to talk up and shield them.”

From international magnificence manufacturers to singular consumers, everybody has the power to make a constructive change and get up in opposition to the racism and hatred on this world. “I feel when you imagine you can also make a distinction, the way in which you converse up adjustments. It turns into much less about, ‘I checked the field and I spoke up,'” Yoon mentioned. “It turns into about, ‘No, I am doing this as a result of I care, and since I can truly make a distinction.'”

For added methods to cease Asian hate, you can learn more here.

Picture Supply: Courtesy of Alicia Yoon

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