YouTuber reveals how magnificence tendencies have advanced since 2010


  • Jackie Aina confirmed how drastically magnificence tendencies have modified since 2010 in her newest YouTube video.
  • Based on the YouTuber, vivid highlighter, matte basis, and extra have declined in recognition as folks turn out to be fascinated by “lighter” and “cleaner” make-up.
  • As seen in latest YouTube movies and on pink carpets, folks appear to favor the “no-makeup” make-up look in 2020.
  • The COVID-19 pandemic has additionally performed an enormous function within the shift of magnificence tendencies, as individuals are staying dwelling and carrying much less make-up.
  • Visit Insider’s homepage for more stories.

Make-up tendencies are drastically totally different right this moment than they had been 10 years in the past.

For proof, simply take a look at Jackie Aina’s newest YouTube video, titled “2010 Makeup vs 2020 Makeup.” On Wednesday, the wonder YouTuber mentioned how her make-up routine has advanced since she began her channel greater than a decade in the past.

Whereas she could not use the precise merchandise she liked again then, Aina tried to imitate the tendencies that had been beforehand well-liked. On the left aspect of her face, she wore a 2010-inspired basis, highlighter, and extra, whereas carrying the 2020-inspired “no-makeup” make-up look on the proper.

Shiny highlighter and matte foundations are tendencies of the previous, in response to Jackie Aina

Aina started her video by saying that when she began her YouTube channel in 2009, “heavy make-up” was extraordinarily well-liked, particularly when utilizing merchandise that had a matte end.

“For those who did not work at MAC, we could not be pals,” Aina joked. “It was like, very that sort of vibe. Every little thing was just about impacted by what Kim Kardashian and Mario Dedivanovic had been doing and carrying at the moment on the pink carpets.”

To indicate how she embraced these tendencies in 2010, Aina gave herself a daring eyebrow with concealer beneath, utilized black eye shadow, and wore winged liner on the left aspect of her face. She additionally utilized thick false eyelashes, and layered quite a few face merchandise — together with colour correctors, matte basis, translucent powder, and daring highlighter.

Jackie Aina utilized totally different make-up seems to every aspect of her face in her newest YouTube video.

Jackie Aina/YouTube

Transitioning to her 2020-inspired look, Aina defined that whereas make-up was worn “actually heavy” 10 years in the past, it is now “somewhat bit lighter, somewhat bit cleaner.”

“We’re going into less-is-more, skincare’s cool,” she mentioned. “Full glam continues to be very fashionable in a vibe, nevertheless it’s executed another way.”

Aina donned matte eye shadow in impartial tones, minimal concealer, dewy basis, and cream blush, amongst different merchandise, to attain the look.

jackie aina 2020 makeup

Jackie Aina’s 2020-inspired make-up consists of dewy pores and skin and lip gloss.

Jackie Aina/YouTube

Make-up tendencies are seemingly changing into extra pure in 2020

Aina’s 2010-inspired make-up completely mirrored superstar magnificence tendencies from the early aughts. As Aina talked about in her video, Kardashian West and her make-up artist Dedivanovic had been pioneers of the sculpted face and heavy eye-makeup tendencies from that period.

kim kardashian 2012

Kim Kardashian West wears heavy eye make-up and contoured pores and skin in 2012.

Jeff Kravitz/Getty Photos

YouTubers, alternatively, had been largely chargeable for pushing vibrant lipsticks and heavy highlighters into the mainstream. Jaclyn Hill was considered one of many web stars to take action in 2012, sharing a tutorial that helped viewers obtain matte pores and skin, daring eyebrows, glowing cheeks, and extra.

Now, nonetheless, celebrities appear to favor a extra pure look, even on the most glamorous occasions. Lizzo recently donned 2020-inspired makeup trends on the Billboard Music Awards.

Her make-up artist Alexx Mayo first prepped her pores and skin with products from Glow Recipe, and later used a full range of Becca Cosmetics merchandise to offer her glowing cheeks, natural-looking eyebrows, gentle eye make-up, and impartial lips.

lizzo makeup

Lizzo wears natural-looking make-up on the 2020 Billboard Music Awards.

Amy Sussman/BBMA2020/Getty Photos

YouTubers like Samantha Ravndahl and Aina are additionally leaning into less complicated magnificence tendencies, like the “no-makeup” makeup look, the place you apply minimal merchandise for sheer and glowing protection.

The COVID-19 pandemic has performed an enormous function within the decline of well-liked magnificence tendencies

Whereas natural-looking make-up began to become popular before the start of the year, the COVID-19 pandemic and social-distancing measures have additional pushed people away from makeup and into skin care.

In a March report from knowledge firm Poshly, it is revealed that each beauty retailers and sweetness service staff have been going through unprecedented challenges to maintain their companies operating as normal.

Because of salon closures, folks turning to DIY remedies, and dwindling curiosity in carrying make-up every day, Poshly CEO Doreen Bloch previously told Insider that customers may turn out to be much less reliant on magnificence professionals  — and their favourite magnificence merchandise — on account of the pandemic.

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