Irdeto joins AWS Media & Leisure initiative

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Direct-to-consumer and streaming content material suppliers to realize entry to Irdeto’s enhanced content material safety options by way of new AWS initiative

Amsterdam, Might 12, 2021 (GLOBE NEWSWIRE) — Irdeto, the world chief in digital platform safety, in the present day pronounces it has joined the AWS for Media & Entertainment initiative from Amazon Net Companies (AWS) to allow pay-TV operators, OTT service suppliers and content material homeowners to offer a safe, scalable, cloud-based private media expertise for his or her shoppers. All Irdeto’s media companies, nearly all of that are hosted on AWS, are designed to assist clients operating on AWS, offering them with quite a few alternatives to conduct their total workflow, securely and shortly, on the cloud. Irdeto and AWS have a long-standing relationship, near a decade, which was strengthened additional when Irdeto launched its AWS cloud-native multi-DRM in 2015.

AWS for Media & Leisure is an initiative that includes new and present companies and options from AWS and AWS Companions, constructed particularly for content material creators, rights holders, producers, broadcasters, and distributors. AWS for Media & Leisure additionally simplifies the method of constructing, deploying, and reinventing mission-critical {industry} workloads by aligning AWS and AWS Companion capabilities towards 5 resolution areas: Content material Manufacturing; Media Provide Chain & Archive; Broadcast; Direct-to-Shopper & Streaming; and Information Science & Analytics.

Customers are utilizing an more and more big selection of gadgets to observe their favourite packages, which will increase the associated fee and complexity of managing {hardware} and software program upgrades to make sure the safe supply of content material. Irdeto Management, leveraging AWS’s scalable and geo redundant cloud companies is a versatile, easy-to-use, studio-grade Digital Rights Administration (DRM) and coverage administration resolution for the safe supply of premium content material throughout the preferred end-user gadgets. Irdeto Management as a managed service within the cloud gives excessive efficiency and scalability, with industry-leading SLAs as much as 99.999% and auto-scaling to deal with visitors outbursts. It addresses the challenges confronted by OTT operators, delivers excessive service high quality and embraces world OTT service growth anyplace whereas reduces dangers and lowers complete value of possession with versatile deployment fashions. It offers operators with a whole multi-DRM encryption for a wide range of packaging codecs to safe playback throughout a broad vary of consumer gadgets, enabling shoppers simply watch what they need, when they need, on their machine of alternative.

Irdeto Management API integration with AWS Elemental MediaConvert and AWS Elemental MediaPackage, each of that are a part of the AWS Media & Leisure initiative, present clients with safe, scalable, standards-based options for safeguarding dwell and on-demand video workflows. AWS Elemental MediaConvert is a file-based video transcoding service with broadcast-grade options. It means that you can simply create video-on-demand (VOD) content material for broadcast and multiscreen supply at scale. AWS Elemental MediaPackage reliably prepares and protects your video for supply over the Web. From a single video enter, AWS Elemental MediaPackage creates video streams formatted to play on linked TVs, cell phones, computer systems, tablets, and recreation consoles.

“Irdeto has a longstanding relationship with AWS, and we’re enthusiastic about deepening our collaboration with them. Lots of our options, together with our multi-DRM resolution Irdeto Management, On-line Piracy Detection, and Watermarking, are cloud-native powered by AWS, offering our clients with extremely versatile and scalable choices to fulfill their particular wants as they work to fulfill the challenges of delivering top quality, safe content material throughout a big selection of gadgets,” mentioned Steeve Huin, CMO and Head of Enterprise Improvement and Strategic Partnerships at Irdeto.

“The API integration of Irdeto Management with AWS Elemental has already confirmed profitable for our clients, and we sit up for proceed our assist to the AWS Media & Leisure initiative to offer our clients with a sturdy resolution that delivers content material securely with out disrupting operator processes.”

Irdeto Management API integration to AWS Media Companies additionally allows clients to speed up time to market with capabilities to adapt to each technical and industrial necessities. Clients can relaxation assured they continue to be ready to any future challenges, as this integration helps each pre-existing enterprise fashions and any new fashions which will evolve because the operator’s service matures. Irdeto is leveraging the ability of AWS to permit operators to extend market attain and scale back churn with new, high-quality multiscreen experiences, scale back prices with pay-as-you-go pricing and on-demand scalability whereas giving their clients frictionless entry to the good content material they’ve come to anticipate from their pay-TV and OTT service suppliers.

For extra data on Irdeto OTT and DRM choices, please go to

https://irdeto.com/video-entertainment/multi-drm/.

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About Irdeto

Irdeto is the world chief in digital platform safety, defending platforms and purposes for video leisure, video video games, linked transport and IoT linked industries. Irdeto’s options and companies allow clients to guard their income, create new choices and combat cybercrime. With 50 years of experience in safety, Irdeto’s software program safety expertise and cyberservices defend over six billion gadgets and purposes for among the world’s best-known manufacturers. With a singular heritage in safety innovation, Irdeto is the well-established and dependable associate to construct a safe future the place folks can embrace connectivity with out concern.

For extra data, please go to www.irdeto.com.

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CONTACT: Sanna-Maaria Mattila Irdeto +31 6 2133 9139 media@irdeto.com



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