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DUBAI: The primary unbiased digital banking platform within the United Arab Emirates launched on Sunday, a neobank hoping to turn out to be a frontrunner within the Center East, Africa and South Asia.

Dubai-based YAP doesn’t have a banking licence itself however has partnered with RAK Financial institution which gives worldwide checking account numbers for YAP customers and secures their funds beneath its personal banking licence.

YAP, like different neobanks which would not have bodily branches, doesn’t supply conventional banking companies like loans and mortgages, however gives spending and budgeting analytics, peer-to-peer funds and remittances companies and invoice funds.

YAP is within the strategy of partnering with banks in different nations, head of product Katral-Nada Hassan stated, together with a financial institution in Saudi, in Pakistan and in Ghana.

World leaders in digital banking, reminiscent of Revolut, one of many world’s fastest-growing apps, would not have a UAE presence.

Some UAE banks have lately launched their very own digital banking choices focused at digitally-savvy and youthful customers, reminiscent of LIV by Emirates NBD and Mashreq Neo by Mashreq Financial institution.

Abu Dhabi state-owned holding firm ADQ final yr stated it plans to arrange an as-yet unnamed neobank utilizing a banking licence of the nation’s greatest lender, First Abu Dhabi Financial institution (FAB).

“The fintech revolution has turn out to be very fashionable in different components of the world and we noticed a niche and distinctive want for this service within the Center East,” stated YAP CEO and founder Marwan Hachem

Hassan stated there are challenges for fintechs trying to increase to the UAE.

“There are a number of fintechs proper now taking a look at partnering with banks, however that requires a number of dialogue, relationship constructing … It’s not a straightforward factor to do,” she stated, including YAP’s founders had an present relationship with RAK Financial institution.

YAP is at seed funding stage, funded by founders, a non-public fairness agency and personal buyers, Hassan stated, including that greater than 20,000 prospects have pre-registered and accounts will step by step go dwell in coming weeks.



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