Mattel Groups Up with ‘Hollywood Recreation Night time’ Producers for ‘Barbie Trend Battle’ • The Toy Guide


Barbie Trend Battle | Supply: Mattel Tv

Barbie Roberts is stepping into the fact TV sport.

Mattel Inc. and Mission Management Media (Hollywood Recreation Night time, Face Off, The Soup) have teamed as much as develop a vogue design actuality competitors sequence that can deal with creating high-fashion collections for Barbie dolls. Barbie Trend Battle encompasses a dozen designers who will face off on groups assigned between two separate vogue homes, every run by a celeb vogue icon.

The final word winner can be awarded a money prize and the chance to design a brand new line of Barbie doll fashions for Mattel Creations, the in-house e-commerce platform that Mattel launched final summer time.

Barbie Trend Battle | Supply: Mattel

“For greater than 60 years, Barbie has been boss in relation to vogue and has served as a muse for quite a lot of vogue designers, a lot of whom proceed to design for her as we speak,” says Adam Bonnett, govt producer, Mattel Tv. “This venture is a part of our broader effort to develop the Barbie content material universe with new scripted and unscripted content material together with the just lately introduced Barbie & Chelsea The Misplaced Birthday, amongst different initiatives.”

Bonnett is main manufacturing for Mattel Tv with Dwight D. Smith and Michael Agbabian serving as govt producers for Mission Management Media.

Barbie Trend Battle is the newest manufacturing to affix a slate of greater than 25 initiatives being developed for TV and streaming platforms by Mattel TV and its companions. Different initiatives in growth or manufacturing embody The UNO Game Show, Masters of the Universe: Revelation for Netflix, a Monster High reboot at Nickelodeon, and a sport present primarily based on Whac-A-Mole.

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