ViacomCBS to Launch Pluto TV in France, Vowing to “Remodel” Market


Providing 40 curated and authentic channels, it is going to turn out to be the primary advertising-supported streamer within the nation.

ViacomCBS will launch advertising-supported streaming service Pluto TV in France subsequent month, vowing to “rework” the nation’s TV and streaming market.

ViacomCBS Networks Worldwide, within the newest step of the worldwide rollout, mentioned Pluto TV would introduce the service in France on Feb. 8, highlighting that it’s going to turn out to be “the primary FAST (Free Advert-Supported Tv) service to debut within the nation.”

The service will enable French audiences to stream 40 curated and authentic channels. Its library will embrace content material from each ViacomCBS manufacturers and third events via “partnerships with a lot of main worldwide and French publishers, broadcasters, and distributors with the intention to ship consistently contemporary and assorted content material,” the corporate mentioned. Among the many channels are Pluto TV Ciné, Pluto TV Motion, and Pluto TV Drama.

“The launch of Pluto TV in France marks an necessary step for the expansion of our firm’s streaming presence in Europe,” mentioned Olivier Jollet, senior vp rising enterprise at ViacomCBS Networks Europe, Center East, Africa, and Asia. “Pluto TV has already demonstrated its robust attraction in lots of markets internationally just like the UK, GSA, Latam, and Spain. I am positive that with its market-centric strategy and in depth attain, Pluto TV’s revolutionary digital mannequin will rework the French streaming and tv market, each when it comes to client expertise and Advert gross sales supply.”

Pluto TV might be accessible on all main streaming units, together with TV units, smartphones, tablets and PCs, through www. pluto.television, apps on Apple TV, Android TV, Amazon Fireplace TV, Chromecast and the iOS and Android apps.

Pluto TV beforehand launched within the U.Ok., Germany, Spain and 17 international locations throughout Latin America, together with Brazil. Total, the service is now accessible in 24 international locations with virtually 36 million energetic customers worldwide. ViacomCBS mentioned Italy could be the subsequent market to launch Pluto TV in late 2021.

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