Didiet Maulana: Constructing ‘new bridge’ for vogue connections – Way of life


Indonesian Prita Audriana, who works at an organization in Tokyo, was not the one one who noticed her working hours and, consequently, her earnings decline because the pandemic compelled folks to stay largely at dwelling.

She used her additional time, nevertheless, to find out about beginning a enterprise and honing her entrepreneurial abilities by on-line courses with clothier and entrepreneur Didiet Maulana.

In consequence, she established her personal model, Kersaloka, below which she offered batik masks in Japan produced by small Indonesian enterprises that she linked with by the course.

“I’ve completed my analysis and located that Japanese are eager on batik merchandise, and they’re used to carrying masks in public locations – even previous to the pandemic,” Prita mentioned, including that her new enterprise was going nicely.

“I named the model [a phrase] in Javanese meaning ‘want’ and ‘world’ to mirror my aspiration of presenting Indonesian merchandise to the remainder of the world,” she mentioned throughout a latest digital press convention.

Step forward: Fashion entrepreneur Didiet Maulana has launched a website called Jembatan Baru Didiet Maulana (Didiet Maulana's New Bridge) designed to connect with the public and small and medium enterprises struggling to survive the pandemic. Step ahead: Trend entrepreneur Didiet Maulana has launched a web site known as Jembatan Baru Didiet Maulana (Didiet Maulana’s New Bridge) designed to attach with the general public and small and medium enterprises struggling to outlive the pandemic. (Courtesy of didietmaulana.com/-)

The web courses, known as Jadi Gini Belajar Bersama (so that is studying collectively), had been initiated by Didiet as a continuation of workshops for the house owners of small and medium enterprises (SMEs) he directed previous to the pandemic.

The courses began after a lot of mates and followers on his social media accounts, collectively about 400,000, despatched him direct messages sharing how the coronavirus had hit their fashion-related companies arduous.

“At first I attempted to answer to every of them, however then I believed that it might be extra useful to study from one another about how one can survive the pandemic,” mentioned Didiet.

Within the courses, he shared the ups and downs of being the founder and artistic director of vogue home IKAT Indonesia, which bridges conventional vogue tradition to fashionable existence.

Established in 2011, it now has couture line Svarna by IKAT Indonesia and Sarupa by IKAT Indonesia, which produces uniforms for shoppers together with flag-carrier Garuda Airways.

Through the pandemic, the style home has produced Muslim prayer mats, masks and even new vogue collections by empowering SMEs and conventional artisans.

“IKAT Indonesia will not be all about vogue reveals and product gross sales,” mentioned Didiet, including {that a} change of mentality in responding to the present scenario and thorough market analysis in the course of the pandemic would assist any enterprise thrive within the coming years.

“The main focus is on SMEs as a result of I largely work with them and so they account for 90 p.c of companies in Indonesia. The pandemic scenario should have adversely affected most of them.”

Building a community: Didiet (standing) interacts with batik artisans in Lasem, Central Java. The website provides information on how to connect with fashion-related SMEs and purchase their products.Constructing a neighborhood: Didiet (standing) interacts with batik artisans in Lasem, Central Java. The web site offers info on how one can join with fashion-related SMEs and buy their merchandise. (Courtesy of didietmaulana.com/-)

The courses gathered 5,000 SMEs that had been beginning to resume enterprise or create their very own manufacturers. They obtained extra publicity and networking alternatives by Didiet’s net of followers.

The success of entrepreneurs which may not be nicely captured by social media platforms impressed him to create a web site known as Jembatan Baru Didiet Maulana (Didiet Maulana’s New Bridge).

An amalgamation of his social media accounts, the portal at didietmaulana.com was designed for him to higher work together with the general public and to be a hub for his followers, together with SMEs, to attach with one another, therefore the allegorical “bridge” within the identify.

“Maybe later it could join the companies with their patrons or traders, however for now will probably be extra of a brand new haunt place for everybody to share data and to have discussions on how one can develop collectively,” he mentioned on the digital launch of the web site and joint press convention.

The area, which was a birthday present from his youthful sibling 5 years in the past, has three essential pages other than the web page that accommodates info on how one can be part of the web courses.

In Tentang Didiet Maulana (About Didiet Maulana), there have been posts containing musings on private improvement and progress, whereas Kolaborasi (Collaboration) contained his private and enterprise ventures in literature, vogue and training realms. 

Best shot: An undated image posted by Didiet on his website from his trip to Japan prior to the pandemic. Greatest shot: An undated picture posted by Didiet on his web site from his journey to Japan previous to the pandemic. (Courtesy of didietmaulana.com/-)

He documented his experiences touring throughout the nation and overseas on the Perjalanan (Journey) web page. Among the posts had been detailed variations of his social media content material.

The journey tales had been extra of a knowledge financial institution as they’d info on how one can get to the locations, scenic routes and adventurous meals choices, because of his behavior of preserving a pocket book shut.

His submit on the batik-producing city of Lasem in Central Java, for instance, has details about SME shops, artisans and a hyperlink to a web site promoting their merchandise.

Didiet additionally posted pictures he took, one other passion of his, together with the tales.

His multitude of passions might need been derived from his dynamic profession path. The alumni of Parahyangan Catholic College, who will flip 40 on Jan. 18, began as an architect earlier than spending 5 years working at radio and tv stations, the place he discovered about constructing networks.

“I later began a retail enterprise and discovered all of the ropes earlier than creating my very own model. I want to share my experiences and what I’ve discovered from my formal research on advertising to assist develop SMEs,” he mentioned.

“I hope the web site can be greater than a platform of non-public life tales and that by them, the guests will join with themselves and uncover that they’re too a bridge and an inspiration to others.” (ste)

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