Vegan style model Apparis, greatest recognized for its vibrant fake fur coats, has launched its first homeware assortment. Often called Apparis Home, the brand new product vary is aimed toward serving to prospects keep heat all through the winter.
The gathering will embody socks, blankets, pajamas, slippers, candles, and extra. Many merchandise will characteristic Pluche™, the corporate’s proprietary fake fur.
Earlier than deciding to launch the vary, Apparis trialled one blanket and located that it frequently bought out. This impressed the corporate to create a complete assortment, with product costs starting from $24-$250.
Apparis believes that the coronavirus pandemic has created extra demand for homeware merchandise, with many individuals now working from residence and going out much less incessantly.
The corporate has had a profitable 12 months in 2020. In August, it closed a $3M seed funding round, and final month it introduced a brand new vegan cashmere vary in partnership with animal rights group PETA. The vary goals to offer “the luxurious of cashmere with out the unethical manufacturing practices dangerous to animals and the atmosphere.” 5 p.c of proceeds from the vegan cashmere might be donated to PETA.
Based in 2016, Apparis’ merchandise are already obtainable in 20 nations and at over 500 shops within the US. The corporate has hinted that it has a number of high-profile model collaborations deliberate for the long run.
“We’re excited to proceed making strides in our mission to create style that’s made with out harming animals, and increase our providing of high-quality, vegan alternate options,” says Apparis co-founder Lauren Nouchi.