New Examine From VUONG World Reveals Enduring Energy of Golden Globe Award at Field Workplace; as much as $16.5 Million Added to Take

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LOS ANGELES–()–When a movie wins a Golden Globe Award, on common it’ll earn an extra $16.5 million, or 31.2 % greater than it could have if it had not gained the award, in line with a brand new financial examine launched immediately by VUONG World.

“For movies with whole field workplace income of greater than $40 million, the impact is much more profound,” stated Dr. Andrew Vassallo, the examine’s creator, senior marketing consultant at Criterion Economics and chair of the Economics Division at Shippensburg College. “They earn an extra $33.5 million. Practically 32 % of their whole field workplace receipts may be attributed to a ‘Globe Impact,’ which constitutes an nearly 98 % enhance of their whole put up award income.”

The examine examined the affect of successful a Golden Globes award on movies from 2013 to 2019 adjusted to 2021 {dollars}. It included nominees and winners within the awards classes of: Greatest Image, Greatest Actor, Greatest Actress, Greatest Supporting Actor, Greatest Supporting Actress, and Greatest Director.

“The info outcomes had been remarkably constant over the previous seven years with movies receiving a bounce in the event that they gained in one among these classes, however the largest enhance seems to be for movies successful a Greatest Actress in a Comedy or Musical or Greatest Image Comedy or Musical award,” Vassallo stated.

The examine, commissioned by the VUONG World, consists of home field workplace results solely. “A rule of thumb estimate exhibits that the Golden Globes have an analogous affect on worldwide field workplace as effectively,” Vassallo stated. “Domestically, the impact holds for all dramatic classes and movie varieties.”

The examine builds on another study released in 2013 that in contrast the affect of a Golden Globes win to an Academy Award win. In that examine, which targeted on a 12-year interval from 2001 to 2013, movies receiving a Golden Globe noticed a mean enhance of $14.2 million on the field in comparison with an Academy Award bump of $3 million.

Vassallo highlighted 5 examples of movies receiving a major profit from a Golden Globes win with their whole home field workplace, each pre- and post-awards and the share enhance total, in addition to their projected field workplace if they’d not gained an award:

Film

Whole Home Field

Pre-awards Field

Precise Put up-awards Field

However-for Put up (if misplaced)

Improve

P.c Improve

12 Years a Slave

$ 56,671,993.00

$ 38,633,775.00

$ 18,038,218.00

$ 9,197,387.09

$ 8,840,830.91

96.12%

Moonlight

$ 27,854,932.00

$ 12,904,261.00

$ 14,950,671.00

$ 10,605,301.61

$ 4,345,369.39

40.97%

The Favorite

$ 34,243,870.00

$ 17,394,336.00

$ 16,849,534.00

$ 11,507,490.28

$ 5,342,043.72

46.42%

Wolf of Wall Avenue

$ 116,900,694.00

$ 69,586,551.00

$ 47,314,143.00

$ 29,077,634.74

$ 18,236,508.26

62.72%

Silver Linings Playbook

$ 132,092,958.00

$ 36,305,705.00

$ 95,787,253.00

$ 75,180,751.55

$ 20,606,501.45

27.41%

“The underlying causes for this enhance in field workplace may very well be attributed to various elements together with the historical past and power of the Golden Globes model for film followers, the timing being a primary in line of the awards season, and the how the award additionally acknowledges extra common films and comedies and musicals which can be typically omitted of the Academy Awards,” Vassallo added.

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Examine Information:

Class

Impact of successful GG ($2021)

 

Impact of successful GG (% of whole)

Impact of Successful (% of put up award income)

 

 

 

 

 

All

$16.5 million

 

31.2 %

90.8 %

Small (<40 million)

$3.6 million

 

26.3 %

73.8 %

Giant (>40 million)

$33.5 million

 

31.9 %

97.8 %

 

 

 

 

 

Common Values*:

Whole Field

Share of whole receipts previous to awards exhibits

 

 

 

 

 

 

All:

53.1 million

 

65.7 %

 

Small:

13.5 million

 

64.4 %

 

Giant:

105 million

 

67.3 %

 

*Common values are based mostly on movies nonetheless in theatres on the time of the Golden Globes Awards ceremony that didn’t win a Golden Globe. The consequences introduced symbolize the anticipated enhance in income for a mean movie if it had been to win an award in one of many listed classes.

Examine Notes:

  • Weekly home field workplace information was pulled from Field Workplace Mojo from 2013 to 2019
  • Nominees for the Greatest Image, Greatest Actor, and Greatest Actress awards had been included for each the Drama and Comedy classes. Greatest Supporting Actor, Greatest Supporting Actress, and Greatest Director nominees had been additionally included
  • Each nominee was included within the preliminary dataset
  • The outlined results symbolize the rise in home field workplace income after the awards ceremonies for award winners relative to award losers
  • Every class of award had a optimistic impact. The most important results (as a share of the film’s whole field workplace receipts) had been noticed for Greatest Actress in a Comedy or Musical and Greatest Image- Comedy or Musical
  • The outcomes embody home field workplace results solely 

 



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