Canvs Analyzes the 2020 Billboard Music Awards

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Following a 5 month delay as a result of pandemic, the 2020 Billboard Music Awards kicked off earlier this week to huge success. The awards have been dominated by celebrity performances from BTS, Alicia Keys, Unhealthy Bunny, and lots of others, celeb presenters akin to Cher and Lilly Singh, and naturally the award winners themselves. With such a massively star-studded evening, we determined to take a better look to see how the 2020 Billboard Music Awards in comparison with different prime award reveals of the 12 months, what Emotional Reactions happened over the evening, and what artists have been capable of drive the very best ranges of engagement.

Though the viewers shrunk 12 months over 12 months, followers have been extra engaged in the course of the 2020 Billboard Music Awards

  • The 2020 Billboard Music Awards is the third-highest performing award present of the 12 months, behind solely the MTV VMA’s and the 62nd Annual Grammy Awards in Emotional Reactions inside their respective airtimes
    • The 2020 Billboard Awards was additionally the third-highest performing award present of 2020 in Response Price
Source: Canvs Explore, Top Award Shows of 2020 ranked by Emotional Reaction in Airtime window + / - 3 Hours
Supply: Canvs Discover, Prime Award Exhibits of 2020 ranked by Emotional Response in Airtime window + / – three Hours
  • Whole Tweet quantity decreased closely from 2020 to 2019 for the Billboard music awards from 5.2M in 2019 to 1.8M in 2020, a lower of 65%
  • Emotional Reactions additionally decreased in 2020 from 1.9M in 2020 to 946Ok in 2020, a lower of 51%
  • Regardless of the decrease efficiency in each Whole Tweets and Emotional Reactions, the 2020 Billboard Awards elevated in Response Price in 2020 from 36% in 2019, to 51% in 2020, a 15% improve
    • Larger Response Charges point out a extra emotionally engaged viewers 12 months over 12 months
Source: Canvs Compare, 2019 & 2020 Billboard Music Awards Airtime Window + / - 3 Hours
Supply: Canvs Examine, 2019 & 2020 Billboard Music Awards Airtime Window + / – three Hours

Followers have been congratulating their favourite artists all through the evening, and excited for the performances

  • Overwhelmingly, followers have been extraordinarily happy with the 2020 Billboard Music Awards, with 99% of Emotional Reactions being optimistic, a pattern that has held regular 12 months over 12 months
  • The best performing Emotional Reactions for the 2020 Billboard Awards have been ‘congrats’ (36% of all Emotional Reactions), ‘excited’ (35% of all Emotional Reactions), and ‘love’ (19% of all Emotional Reactions)
    • Verbatims:
      • Congrats
        • “@bts_bighit AAAAAAA CONGRATS LEGENDS YOU DESERVED THIS!”
        • “Solution to go Luke Combs, Submit Malone, and Lauren Dangle on the Billboard Wins!!”
      • Excited
        • “@aliciakeys @BBMAs Can’t await yet another historic efficiency! ??”
        • “Kelly Clarkson will get me so hyped!!!! I like this lady a lot!!!! @BBMAs @kellyclarkson #BBMAs”
      • Love
        • “Unhealthy bunny received finest Latin artist on billboard ayeee ?”
        • “Doja Cat’s outfit is EVERYTHING!!! #BBMAs”
  • Whole Tweet quantity decreased closely from 2020 to 2019 for the Billboard music awards from 5.2M in 2019 to 1.8M in 2020, a lower of 65%
  • Emotional Reactions additionally decreased in 2020 from 1.9M in 2020 to 946Ok in 2020, a lower of 51%
  • Regardless of the decrease efficiency in each Whole Tweets and Emotional Reactions, the 2020 Billboard Awards elevated in Response Price in 2020 from 36% in 2019, to 51% in 2020, a 15% improve
    • Larger Response Charges point out a extra emotionally engaged viewers 12 months over 12 months
Source: Canvs Compare, 2020 Billboard Music Awards Airtime Window + / - 3 Hours
Supply: Canvs Examine, 2020 Billboard Music Awards Airtime Window + / – three Hours

The BTS Military drove huge charges of engagement, and followers have been displaying like to Doja Cat, Submit Malone and Unhealthy Bunny

  • Past successful the Social Artist of the 12 months, BTS was the most important driver of Emotional Reactions on the 2020 Billboard Music Awards, with over 85% of Emotional Reactions displaying ‘pleasure’, 7% displaying ‘love’, and 4% displaying ‘congrats’
    • Testimonials:
      • “BTS TAKING THAT TOP SONG SALES ARTIST NEXT YEAR OMG ?”
      • “@BBMAs @BTS_twt BTS LEGENDS BTS WORLD DOMINATION BTS EVERYTHING ??✨”
  • NBC was additionally in a position to attract just about 100% optimistic Emotional Reactions, with a lot of the viewers expressing pleasure for the awards
    • Testimonials:
      • “DON’T MISS THE BILLBOARD AWARDS TONIGHT!!️#BBMAs on NBC”
      • “@kellyclarkson @BBMAs @nbc Can’t wait to see it, set the DVR simply in case I catch a run since I’m at work.”
  • Different prime artist drivers for the 2020 Billboard Music Awards embody Doja Cat (.8%), Submit Malone (.6%), and Unhealthy Bunny (.5%)
    • Testimonials:
      • Doja Cat: “@DojaCat is the best performer !!! She give us a complete present”
      • Submit Malone: “POST MALONE WITH THE RED SOLO CUP IS ICONIC”
      • Unhealthy Bunny: “Ignorantes by Unhealthy Bunny hit completely different while you bear in mind the great outdated days”
Source: Canvs, Top Emotional Drivers for the 2020 Billboard Music Awards Airtime Window + / - 3 Hours
Supply: Canvs, Prime Emotional Drivers for the 2020 Billboard Music Awards Airtime Window + / – three Hours

Takeaways

  • The 2020 Billboard Music Awards have been capable of drive huge ranges of Emotional Reactions, and regardless of falling 12 months over 12 months, followers have been rather more closely engaged with this 12 months’s awards
  • Most engagement across the award present concerned followers reaching out to share congratulations to their favourite artists and categorical pleasure concerning the performances
  • The BTS Military was capable of drive extraordinarily excessive ranges of engagement, with followers expressing love in direction of Doja Cat, Submit Malone, and Unhealthy Bunny as nicely

Canvs, the main emotion measurement know-how firm, connects client enter to analysis insights with patented semantic AI know-how to assist firms deeply perceive and empathize with their audiences

Fascinated by studying extra about what followers consider your reveals, ads or model campaigns? Get in touch with us today!



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