By Rick Griffin
Spanish-language media firm Estrella Media, primarily based in Burbank, has turn out to be the 2020 Spanish-language media accomplice of the Nationwide Soccer League’s Los Angeles Chargers. Estrella TV Channel 62 in Los Angeles will function the Chargers flagship Spanish TV station and Estrella’s KBUE-FM Que Buena 105.5 and 94.three will function the Chargers flagship Spanish radio station.
“Estrella Media is likely one of the largest U.S. producers of Spanish-language tv content material, and their imaginative and prescient for a way they wish to incorporate the Chargers throughout their media platforms has everybody in our group excited,” stated A.G. Spanos, president of enterprise operations for the Chargers.
“With this being a year-round media partnership that extends properly past simply executing recreation broadcasts, we’ve created an avenue to even higher serve our Latino fanbase which is, by share, the biggest in your complete NFL,” Spanos added. “This partnership additional ensures that our Spanish-speaking followers all the time really feel linked to their crew. We’re proud and excited to welcome Estrella Media to the Chargers household.”
Adrian García Márquez, a San Diego native, and Francisco Pinto a local of Concepcion, Chile, have been named the 2020 Spanish-language radio broadcast crew for game-day broadcasts on Que Buena. Garcia Marquez will function play-by-play announcer and Pinto will present shade commentary. Each have been fixtures in Los Angeles sports activities for greater than twenty years and beforehand teamed up as Spanish-language broadcasters for the Nationwide Basketball Affiliation’s Los Angeles Lakers.
García Márquez returns to the Chargers sales space after 12 years. He was beforehand the crew’s Spanish-language play-by-play announcer in 2008, when the crew performed in San Diego. He started his broadcasting profession in 1999 as host of the San Diego Padres pregame present.
He then spent six seasons as “La Voz de Los Lakers” on tv the place he gained an Emmy award for stay sports activities protection, two NBA Greatest Reside Name awards and three Southern California Sports activities-Broadcaster Affiliation awards for greatest TV play by play. He additionally has served as a play-by-play voice for FOX Deportes’ protection of the NFL, MLB, Faculty Soccer and Liga MX broadcasts. García Márquez has additionally served because the play-by-play announcer for Tremendous Bowl LIV and the World Sequence on 5 events.
Pinto gained the 2012 and 2015 NBA Broadcasting Award for Greatest Reside Name and a 2013 LA Space Emmy Award for stay sports activities protection. Previous to becoming a member of the Lakers broadcast crew, Pinto spent 12 years with KMEX-TV, Univision’s LA affiliate, the place he was a sports activities anchor for seven years earlier than switching to information and turning into a number on the station’s morning newscast, Primera Edición. Pinto has lined lots of the largest sporting occasions on the planet, together with two World Cups (2002 and 2006) and several other NBA Finals, Tremendous Bowls, World Sequence and world title boxing matches.
Recreation-day radio broadcasts in LA in English will likely be heard on iHeartMedia’s KYSR-FM ALT 98.7 and KLAC-AM 570 LA Sports activities. For the earlier three years, since relocating from San Diego, video games had aired on KFI-AM 640.
In San Diego, game-day radio broadcasts will air over iHeart’s KGB-FM 101.1 and KLSD-AM 1360 in English. A Spanish radio accomplice in San Diego has not been introduced.
The NFL common season begins this week with the Chargers’ first recreation on Sunday Sept. 13 in Cincinnati in opposition to the Bengals. The Chargers will play their 2020 residence video games at SoFi Stadium, additionally residence to the Los Angeles Rams. Video games on the lately constructed stadium will likely be performed with out followers in attendance because of Covid restrictions.
At an estimated price of $5 billion, SoFi Stadium is believed to be the costliest stadium ever constructed. San Francisco-based Social Finance Inc., or SoFi, secured naming rights in a 20-year deal reportedly price $400 million. The stadium is predicted to host different main sporting occasions, together with the 2022 Tremendous Bowl, faculty soccer’s 2023 nationwide championship recreation, the 2026 FIFA World Cup and a few of the opening and shutting ceremonies of the 2028 Summer time Olympic Video games (sharing a few of the pageantry with the Los Angeles Memorial Coliseum).
Wonderist Company Named to Inc. 5000
Wonderist Company, a San Diego full-service advertising company specializing in dental practices across the nation, studies it has been included within the Inc. Journal 5000 Quickest-Rising Personal Firm listing.
The company, based in 2011 by Laura Maly and Michael Anderson, was listed by Inc. as No. 1,049, after posting 444 p.c progress in income over the previous 4 years.
“Our success is the results of our tradition,” stated Maly. “Folks right here actually care about serving to small companies and seeing them thrive. We put the consumer first and attempt for consistency in what we ship. This course of has created full buy-in from our crew which explains for constructing the kind of tradition that has gotten us to the place we’re as we speak.”
Wonderist, providing advertising companies, web sites, social media campaigns and search engine advertising, has grown from 9 staff 4 years in the past to a employees of 35 staff who serve greater than 300 purchasers in practically all 50 states. It relocated to an 8,000-square-foot workplace Level Loma from Los Angeles in 2015. The corporate constructed 33 web sites for purchasers in 2020 Q2 and 34 in 2020 1Q.
Maly, Wonderist co-founder, advised Occasions of San Diego the corporate’s year-over-year enhance in income progress was 93 p.c (2017 to 2018) and 69 p.c (2018 to 2019), however that Covid will decrease the 2019-to-2020 progress to an estimated 25 p.c enhance. “Whereas the dental business received hit onerous, it’s wonderful we’ve nonetheless been in a position to develop and proceed hiring, regardless of a roughly three-month shutdown of just about your complete business,” Maly stated.
KNX Information Radio in LA Celebrating 100th Anniversary
KNX-AM 1070 Information Radio in Los Angeles, Southern California’s solely 24-hour information and visitors station, will have fun its 100-year anniversary this week.
The radio station started airing on Sept. 10, 1920, when Fred Christian, a former shipboard radio operator, launched 6ADZ as an audio function for patrons of his Electrical Lighting Provide Firm who had constructed radios they assembled from components purchased at his retailer.
Historian Richard Wagoner stated Christian’s first transmitter was five-watts robust and used the 1500-AM frequency. “5 watts doesn’t sound like a lot, and it isn’t, however within the early days of broadcasting, there wasn’t practically as a lot man-made interference within the air as there’s as we speak and 5 watts would really journey fairly far,” stated Wagoner. In Could 1922, Christian was issued the decision letters KNX.
Starting this week on Tuesday, Sept. 8, the station will air “KNX: A Century of Overlaying Southern California,” an eight-part collection to commemorate the centennial anniversary. The station will have fun Thursday, Sept. 10 as its official anniversary and is planning to air memorable jingles, sounders and sound bites from the previous 100 years. The station is at present operated by media big Entercom Communications Corp., primarily based in Philadephia.
“The historical past of Southern California, this county and our world have been painted by so many legendary broadcasters through the years, which is a every day reminder of the historic model that KNX is,” stated Jeff Federman, regional president, Entercom Southern California. “I’m proud to be a small a part of the historical past of KNX and am grateful of the crew right here as we speak carrying the torch that our predecessors handed to us. I sit up for celebrating 100 years of this iconic model.”
“KNX is a historic model, and I’m in awe of being part of its illustrious historical past,” stated Ken Charles, model supervisor, KNX 1070 Information Radio. “This station is an area pillar, right here earlier than the Hollywood Signal, the Santa Monica Pier and the Rose Bowl. Simply as iconic as any of our native treasures, KNX is a constant a part of the material of Southern California, serving as a breaking information useful resource for our communities, first responders and the nation.”
A press release from Entercom stated KNX’s variety of weekly listeners exceeds 1.24 million, in line with Nielsen.
KNX-AM is one in all three U.S. radio stations celebrating a centennial this yr. KDKA 1020-AM in Pittsburgh is believed to have began round September 1920, though the precise date is commonly debated. WWJ 950-AM in Detroit lately acknowledged Aug. 20, 1920, as its founding date.
PRSA Discussing Digital Engagement Hacks
The Public Relations Society of America’s San Diego-Imperial Counties chapter will host “Artistic Techniques and Digital Engagement Hacks,” an interactive on-line dialogue with Kaye Sweetser of San Diego State College from midday to 1 p.m., Wednesday, Sept. 9. Sweetser, a professor for SDSU’s Faculty of Journalism & Media Research, is acknowledged nationally as an skilled in on-line public relations.
Dialogue subjects will embrace greatest practices for reaching goal audiences by way of digital media and digital occasions. Value to take part is $25 for members and $40 for nonmembers. For extra data, go to www.prsasdic.org, or ship an e-mail to email@example.com.
In different PRSA information, member Melissa Cameron was lately honored with the 2020 PRSA Western District Platinum Service Award, the best particular person honor bestowed by PRSA Western District. The PRSA Western District includes a dozen native PRSA chapters throughout 5 states with greater than 2,000 PRSA members.
Cameron’s tenure on the PRSA SD-IC board of administrators has included serving as 2016 president-elect and president in 2017 and 2018. She additionally served as co-chair of the PRSA 2019 Worldwide Convention, which was attended by greater than 2,500 PR professionals. Cameron is a VP at Southwest Methods, the place she oversees communication campaigns for the corporate’s public utility purchasers.
Rick Griffin is a San Diego-based public relations and advertising advisor. His MarketInk column seems weekly on Mondays in Occasions of San Diego.
MarketInk: San Diego Native is Spanish Radio Announcer for LA Chargers was final modified: September seventh, 2020 by
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