Each new social app creates house for various content material and totally different enterprise fashions.
Social audio app Clubhouse — which simply raised funds at a $4B valuation mere months after notching a $1B price ticket — has turn into a clean canvas for brand spanking new methods to monetize stay audio.
Among the many most fascinating experiments on the platform is “NYU Women Roasting Tech Guys,” which The Washington Submit describes as a combo of an interactive comedy present, relationship recreation, and podcast.
Based by a gaggle of New York College (NYU) grads…
… this Clubhouse room re-creates the environment of a bar. Attendees get the chance to spit some recreation at potential dates (AKA “shoot your shot”).
The stay nature of the room can result in viral unscripted moments and attracts upward of 10k distinctive Clubhouse customers an evening.
The Hustle just lately spoke to 2 of the present’s co-hosts — Devin Lewtan and Sarah Jannetti — to seek out out what’s subsequent for NYU Women:
- Enterprise mannequin
NYU Women makes use of the tipping characteristic from Clubhouse and likewise runs a chat channel on Spore the place listeners can work together with one another (and likewise tip the hosts).
Individually, numerous manufacturers have sponsored the present, focusing on its youthful viewers: Recess (a CBD-infused glowing water), Starface (skincare).
- Rising outdoors of Clubhouse
The present’s content material technique falls into 2 buckets: 1) stay (Clubhouse now, however extra in-person occasions sooner or later); and a pair of) asynchronous (probably taking relationship storylines and repackaging them into podcasts or a digital TV present). Extra broadly, NYU Women is exploring audio apps outdoors of simply Clubhouse to seek out the perfect match.
- Lengthy-term imaginative and prescient
Lewtan, Jannetti, and the opposite founders are engaged on NYU Women half time. They’ve been approached by traders however don’t need to take cash with no clear highway map.
As an inspiration, the pair point out Bethenny Frankel. The one-time actuality star (The Apprentice) parlayed her media success right into a $100m+ life-style client model (Skinnygirl).
Within the meantime, you will get roasted your self each Tuesday and Thursday at 10pm ET.