Within the last edition of this column, I famous that September 2020 felt comparatively mild within the streaming world for giant releases. Effectively, November 2020 actually introduced the warmth, with a bounty hunter, a chess participant, and a Princess vying for America’s streaming consideration.
So who received the month? Let’s discover out.
The plan is to go streamer-by-streamer, reviewing all the varied press releases, information leaks and estimates to guesstimate what was the preferred movie or TV present by platform. In case your favourite didn’t make the listing, it probably didn’t budge the recognition needle. This can be a US-only look, since we now have the most effective information for America.
(Additionally, we’ll cheat a bit of bit and return into October, since October twenty third had a number of massive releases.)
Disney+ & Hulu
We’ll begin with the present most certainly to take the crown this month: The Mandalorian. I’ll admit I’m extraordinarily biased in the direction of Mando since I’m as massive a Star Wars fan as I’m an leisure technique fan. (That’s why I wrote a small novel on Disney buying Lucasfilm.) But, the information backs up that Disney+ is—till a brand new Marvel TV collection present up in January—the “Mandalorian Channel” with some Marvel movies.
How standard was it? Effectively, it relies upon. Disney+ hasn’t instructed us something about viewership so we now have to make use of third-party estimates. In response to Nielsen, American prospects watched over 17.2 million hours of The Mandalorian on its opening weekend, which beats the earlier non-Netflix title holder of The Boys, which premiered to 14.9 million hours. Nevertheless, based on Reelgood The Boys Season 2 took the prize.
Both manner, The Mandalorian is clearly one of the crucial standard TV collection on proper now (Brandon Katz has a good summary of The Mandalorian’s reputation over at The Observer.)
On the grownup facet of Disney, Hulu had its personal success with the thriller movie Run. In typical Hulu trend, although, we didn’t get any concrete particulars, however a vaguely worded press launch letting us know that Run was very fashionable, however simply how standard they wouldn’t say. Sadly, “Run” is such a generic time period that Google Developments received’t work to match it to different movies.
(Honorable mentions for Disney in November embrace Animaniacs on Hulu, which was the present I heard probably the most from folks my age, and it had a fairly robust launch based on Google Developments. Additionally, Folklore featured Taylor Swift, which meant it was buzzy if nothing else.)
Netflix is the king of streaming—it has nearly twice as many subscribers as the next two streamers combined—so it can have a number of contenders for the recognition prize this month. After a comparatively mild October, Netflix has been on a roll in November, beginning with a restricted collection on chess, of all issues. The Queen’s Gambit set world information for the variety of weeks it spent within the prime spot of Netflix’s each day prime ten listing:
Netflix additionally confirmed that The Queen’s Gambit was watched by 62 million subscribers, although we don’t know the breakdown of US versus the remainder of the world. To place this in context, as massive as The Queen’s Gambit was, it nonetheless hasn’t handed a few of Netflix’s actually monster collection, like The Witcher or Stranger Issues. When accounting for the expansion of Netflix, The Queen’s Gambit is available in tenth place in Netflix’s all-time listing:
And that will not be Netflix’s greatest present this November. Utilizing Google Developments information, the latest season of The Crown could have outpaced The Queen’s Gambit in curiosity. Here’s a collection of October and November Netflix present and their Google Developments efficiency (in context to The Mandalorian):
Netflix can also be a movie studio, and it has began its fall slate as properly. Right here’s a have a look at the most important three movies from October and November (so far as I can inform) in comparison with The Mandalorian and Mulan:
If we now have to choose a winner, let’s go together with Christmas Chronicles, The Crown and The Queen’s Gambit for Netflix.
After the massive success of The Boys in September, Amazon Prime Video made all of the headlines by choosing up Borat’s Subsequent Moviefilm in October. Borat’s second movie turned a nationwide information story, which probably helped it launch to 9.5 million hours watched over its first weekend, based on Nielsen. ScreenEngine, one other analytics agency, stated that Borat was the second most watched film in its first seven days after Hamilton:
In the meantime, HBO/HBO Max continues to do its HBO factor. (I mix the 2 since many people break up their time between the channel and the app.) HBO may need its greatest collection of the yr in The Undoing, which is described by some as Large Little Lies set in New York Metropolis. HBO has stated that The Undoing has already had an episode pass 1.7 million viewers, which beats Perry Mason’s peak from the summer season and the season finale of Lovecraft Nation.
In the meantime, Warner Media continues to ship excessive profile content material solely to HBO Max. Particularly, The Witches debuted on HBO Max straight and so they hosted a Fresh Prince reunion. To see how these did compared, right here’s the Google Developments:
As I wrote in September, with weekly releases, reveals can construct steam on some streamers, like HBO. That’s what we’re seeing with The Undoing, as of us hear about it and it builds steam because the season goes on. In the meantime, regardless of the excitement of The Queen’s Gambit, HBO Max launched a couple of movies and collection that generated as a lot or extra curiosity.
After the primary and second tiers of the streaming wars, the remainder of the sphere is making an attempt to interrupt into the dialog. Probably the most important launch on Apple TV+ was On the Rocks, a brand new movie from Sophia Coppola, however it didn’t actually resonate. Peacock relaunched Saved by the Bell, however I haven’t seen a buzzy uptick there both. CBS All-Entry (quickly to be Paramount+) was additionally comparatively quiet, as its guardian firm focuses on its broadcast channel’s new fall lineup.
So Who Gained November 2020?
As all the time, it relies upon the way you rely. My go to metric, Google Developments, is a bit stymied this month. Right here’s The Mandalorian versus Borat Subsequent Film Movie:
But, we all know that by way of Nielsen that the sophomore seasons of Mando (17.2 million hours) practically doubled Borat’s viewership (9.5 million). (I belief Nielsen greater than Google Developments.) This is among the issues of relying solely on Google Developments, since it may be noisy. Borat’s Subsequent Moviefilm was extremely searched as a result of a sure former New York Metropolis mayor. Dropping Borat, right here’s the remainder of the contenders:
For November, this crown goes to the kid previously generally known as Child Yoda. Although probably The Crown will go The Mandalorian in complete minutes seen, just because it has extra minutes to view.
As massive as November was, subsequent month ought to be much more thrilling with the titanic battle between HBO Max’s Surprise Girl 1984, Disney’s Soul, Netflix’s Bridgerton and Amazon’s The Expanse.
The Leisure Technique Man writes under this pseudonym at his eponymous website. A former exec at a streaming firm, he prefers writing to sending emails/attending conferences, so he launched his personal web site. Sign up for his newsletter at Substack for normal ideas and evaluation on the enterprise, technique and economics of the media and leisure trade.