Apple launches free 24-hour ‘Apple Music TV’ livestream with MTV-style music movies

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CUPERTINO, Calif. — Apple has introduced it again to the longer term with its latest platform characteristic.

Apple Music TV” rolled out Monday morning as a 24-hour steady livestream of standard music movies, just like the MTV golden period of nonstop music hits.

The brand new content material channel is free to make use of for anybody streaming from contained in the U.S., separate from the paid subscriptions wanted for Apple Music. Not solely does it carry the round the clock curation of prime music movies, however the characteristic can be loaded with unique interviews with prime artists, clips of previous performances, and extra.

The shock launch of “Apple Music TV” begins with a countdown of the highest 100 most-streamed songs of all-time on Apple Music within the U.S., main as much as the Thursday launch of Bruce Springsteen’s new album, “Letter to You,” with plans for an all-day “Bruce” takeover.

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Monday’s transfer is seen as Apple’s newest play to try to carve out some earnings within the music video house, that has lengthy been dominated by Youtube and Vevo’s video empire.

Apple’s new service may be discovered on the Browse tab of its Apple Music platform and the Apple TV app.

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The debut of “Apple Music TV” follows a latest rebranding of “Beats 1” to “Apple Music 1,” led by standard DJ host Zane Lowe, and the official reveal of the brand new iPhone 12.

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