Daphne Guinness has been captivating audiences along with her dramatic, inimitable wardrobe lengthy earlier than there was such a factor a “doing it for the ‘gram.” A avenue model icon, producer, musician, and muse of Alexander McQueen and Karl Lagerfeld, Guinness developed a cult following for that iconic black-and-white hair and surreal wardrobe, which is filled with uncommon couture and Alexander McQueen items particularly. Lately, she’s taken her darkish, glamorous aesthetic to a brand new platform: TikTok.
Having joined the app in October final yr, Guinness paperwork her otherworldly vogue for 83,000 followers. On her web page, you gained’t discover crop tops or chokers favored by e-girls: as an alternative, Guinness showcases structural capes, shapely bouffants, and death-defying footwear. She usually presents her followers a behind-the-scenes look at fittings or the various photo shoots she is doing, infusing the app with a touch of over-the-top glamour within the course of. “You get to see a aspect of me on TikTok you gained’t see anyplace else,” Guinness tells Vogue of those more-candid moments.
However since this is TikTok, the land of viral challenges, Guinness additionally places her high-fashion twist on the app’s trending songs or movies. She’s partaken within the Euphoria challenge, the “Wipe It Down” challenge, and lots of others, showcasing that enjoying into an Web-y second can nonetheless be tremendous stylish. (Her Gen-Z followers usually compare her style to Schitt’s Creek’s Moira Rose, a comparability that Guinness has acknowledged and embraced.) Under, Guinness discusses how TikTok conjures up her creativity, what her favourite TikTok of all time is, and if—and the way—her model modified throughout lockdown.
1. What made you need to begin creating on TikTok?
I signed up as a result of, at first, nobody was on TikTok and it was enjoyable to have a secret account. My first TikTok was an image of a penguin I took in Antarctica.
2. What’s your course of for creating your TikToks?
I’m very impressed by the folks on the app. Among the most sensible, gifted creators are on TikTok. I additionally love utilizing the “reply in video” function. It’s a genius strategy to keep engaged.
3. There is a huge appreciation and fascination round your wardrobe. Did your model change in any respect throughout lockdown?
Throughout lockdown, I wore my uniform and switched out my platforms for trainers. However I miss dressing up, that’s why making “Heaven” [her new music video and single, which she teased on TikTok] was so enjoyable.
4. What’s probably the most particular piece in your closet?
I’ve a number of items I really like. The Alexander McQueen x Givenchy kimono is a standout.
5. TikTok is obsessed with your shoes. The place did your love of sky-high platforms start? What’s your favourite pair?
I like having the ability to stand actually tall. My go-to pairs in the meanwhile are the Noritakas, within the black and white jewels.
6. Lots of your movies function your own music. Do you create TikToks round your songs, or does this occur organically?
The platform is a superb marriage of visuals and sound and I really like seeing how creators interpret music in a different way. From time to time I create TikToks around my songs, nevertheless it occurs organically.
7. How does vogue and one thing like TikTok make you train creativity in a different way?
You get to see a aspect of me on TikTok you gained’t see anyplace else. I share a variety of “behind the scenes” and it’s a fantastic area that enables one to be inventive, partaking, weak, and sometimes silly.
8. What’s your favourite TikTok you’ve got ever made?
“My heart went oops” video was actually enjoyable to make. It has over 1.5 million views.